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Cair is a company operating according to the modern marketing rules for the production of high quality wines. Continuing the century-long wine tradition of Rhodes, Cair is constantly developing by making modernization investments. Half of these facilities are already operative. Cair has established the small productivity of the Rhodes vines aiming to obtain a high quality raw material. It has also implemented very strict standards for the quality separation of grapes favouring a new system of “honest harvest” which ensures an absolute quality selection.